Privacy Policy

Privacy Policy for snydertrucking.org

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at admin@snydertrucking.org.

At snydertrucking.org, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by snydertrucking.org and how it is used.

Log Files
Like many other Web sites, snydertrucking.org makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons
snydertrucking.org does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser.

DoubleClick DART Cookie
.:: Google, as a third party vendor, uses cookies to serve ads on snydertrucking.org.
.:: Google’s use of the DART cookie enables it to serve ads to users based on their visit to snydertrucking.org and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – http://www.google.com/privacy_ads.html

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include ….
Google Adsense

These third-party ad servers or ad networks use technology to the advertisements and links that appear on snydertrucking.org send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

snydertrucking.org has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. snydertrucking.org’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

TWITTER ADS PROGRAM T&Cs

By participating in the Twitter Ads Program in a particular country, you agree that your participation will be governed by and subject to that certain twitter Master Services Agreement (the “MSA”) and the following Program T&Cs:

  1. PROGRAM USE. We provide you with access to our Program for promoted tweets, promoted trends, and promoted accounts (respectively, the “Promoted Tweets, ” “Promoted Trends,” and “Promoted Accounts”), as well as other ad units we offer for your use (collectively the “Twitter Ads”). You will pay for all engagements, impressions, and/or clicks on your ads that we deliver, as stated on the applicable Insertion Order or in your online account. Promoted Tweets and Promoted Accounts are displayed on a space-available basis and are not guaranteed to appear on the Twitter Network. Except with respect to Promoted Tweets and Promoted Accounts, (i) the last sentence of Section 5 of the MSA does not apply to Ads distributed under the Twitter Ads Program, and (ii) we will use commercially reasonable efforts to deliver engagements, impressions or clicks (each an “Action,” collectively “Actions”) as specified in an Insertion Order, as applicable.
  2. PLACEMENT OF ADS. You may choose to place Promoted Tweets on the “Twitter Audience Platform,” which consists of mobile applications and websites on the Twitter Network that may not be owned or operated by Twitter. For clarity, any ad unit, in any form, distributed via the Twitter Audience Platform will be considered a Promoted Tweet. Twitter will deliver the type of engagements specified on the applicable Insertion Order, but we may do so by bidding on ad inventory on a different cost basis (e.g., you may pay on a cost per install basis, but Twitter may deliver those installs by purchasing ad inventory on a cost per impression basis). If your Materials, including any updates, are not given to us three (3) days prior to the anticipated start date of the campaign, or do not conform to the Policies and specifications, (i) we are not required to fulfill the guaranteed portion(s) of the Insertion Order, and (ii) you are still responsible for all Twitter Ads purchased pursuant to the Insertion Order.
  3. MAKE GOODS. Except for Promoted Tweets and Promoted Accounts, if we fail to deliver, by the end of the period specified in an Insertion Order, the aggregate number of Actions as agreed in the Insertion Order (subject to any reductions permitted under Section 2 above), then, notwithstanding anything to the contrary in the Agreement, our sole liability is limited, at our election, to one of the following: (i) a refund of any prepaid charges representing the Actions that were undelivered; (ii) delivery of the Actions at a later time in a comparable position as determined by us; and/or (iii) an extension of the term of the Insertion Order (confirmed by us via email) with a refund representing any remaining undelivered impressions at the end of such extended term.
  4. DATA USAGE. In addition to the restrictions set forth in the MSA, you and we agree as follows:

    a. Definitions. As used in the Agreement, the following terms will have the following definitions: (i) “User Volunteered Data” is PII collected by you or us from individual users during delivery of an ad pursuant to an applicable Insertion Order, but only where it is expressly disclosed to such individual users that such collection is solely on your behalf (e.g. a lead generation card); (ii) “IO Details” are details set forth in an applicable Insertion Order but only when expressly associated with you or us, including ad pricing and placement information, ad description, and ad targeting information; (iii) “Performance Data” is data regarding a campaign gathered during delivery of an ad pursuant to an applicable Insertion Order (e.g., number of impressions, engagements, and header information), but excluding Site Data or IO Details; (iv) “Site Data” is any data that is (a) our preexisting data used by us pursuant to an applicable Insertion Order, (b) gathered pursuant to an Insertion Order during delivery of an ad that identifies or allows identification of us, our site, brand, content, context, or users, or (c) entered by users on the Twitter Network other than User Volunteered Data; and (vi) “Repurposing” means retargeting a user or appending data to a non-public profile regarding a user for purposes other than performance of an applicable Insertion Order.

    b. Use of Data. Unless otherwise authorized by us, you will not: (i) use IO Details, Performance Data, or Site Data for Repurposing; or (ii) disclose our IO Details or Site Data, except as a Transferring Party. Unless otherwise authorized by you, we will not use or disclose your IO Details or Performance Data for Repurposing or any purpose other than performing under an applicable Insertion Order. Twitter may, at your request (email to be sufficient), transmit data regarding your campaigns on the Twitter Network to a third party as designated by you and approved by us, in our sole discretion. Notwithstanding the foregoing, our measurements remain the definitive measurements under the Agreement. You and we (each a “Transferring Party”) will require any third party or Affiliate used by the Transferring Party in performance of the applicable Insertion Order on behalf of such Transferring Party to be bound by confidentiality and non-use obligations at least as restrictive as those imposed on the Transferring Party under these Program T&Cs, unless otherwise set forth in the applicable Insertion Order. If you collect User Volunteered Data, you will provide users legally-sufficient notice (including, within any Tweet in which a user may submit User Volunteered Data, a link to your privacy policy) regarding the collection, transfer, maintenance and use of such data, and legally-sufficient instructions for how they may opt out of such data use, and you will comply with all such opt-out requests. You will use industry-standard security measures in connection with such User Volunteered Data.

  5. TERMINATION; EFFECTS OF TERMINATION. Notwithstanding Section 11 of the MSA, (a) you may cancel Promoted Tweets or Promoted Accounts upon three (3) days prior written notice to us (email acceptable); (b) you may cancel Promoted Trends upon thirty (30) days prior written notice to us (email acceptable); and (c) you may not cancel Promoted Trends identified by Twitter as “premium.” If you terminate these Twitter Ads Program T&Cs, all terms and conditions of the Agreement will survive until such time as all Insertion Orders under this Program have ended. Sections 3, 4, and 5 of these Twitter Ads Program T&Cs will survive any such termination.

TWITTER TAILORED AUDIENCES PROGRAM T&Cs

By participating in the Twitter Tailored Audiences Program, under the Twitter Ads Program, in a particular country, your participation will be governed by and subject to that certain Twitter Master Services Agreement (the “MSA”), the Twitter Ads Program T&Cs, and the following Tailored Audiences Program T&Cs (collectively, the “Agreement”):

  1. PROGRAM USE.
    1. We provide you with access to the Tailored Audiences Program for use to match and create tailored audiences (which may include email, cookies, device IDs, tracking pixels, etc.) for use in connection with your advertising campaigns on the Twitter Network. The match is the process whereby you, we or your third party service provider approved by us (“Data Partner”) provides us with a set of users or devices, and by which Twitter then matches those users or devices to our users. If you participate in the Twitter Conversion Tracking Program, we will use Conversion Data to create tailored audiences for you. We will cease creating tailored audiences for you based on a conversion if you disable the tailored audiences feature for such conversion.
    2. Subject to the applicable Insertion Order and the terms referenced herein, we will use such tailored audiences, which will be stored in your account, to target or retarget, as applicable, advertising on the Twitter Network.
  2. RESTRICTIONS. Data that you provide to us to use for matching will not be shared with other advertisers or third parties without your consent, and will be deleted after the matching process is complete. Unless you notify us otherwise in writing, we will, however, share data about your Tailored Audiences Program advertising campaigns with your Data Partner (as applicable). Tailored audiences that you create for your advertising campaigns will not be (i) disclosed to any other advertiser or any third party (other than the Data Partner, if and as applicable), or (ii) used by Twitter except to provide services to you, unless we have your permission or are required to do so by law. Notwithstanding the restrictions contained herein, Conversion Data may be used as described in the Conversion Tracking Program T&Cs.
  3. DATA USAGE AND OPT-OUT. With respect to any data used in connection with the Tailored Audiences Program, you agree and will ensure that your Data Partner (as applicable) agrees (i) that you or such Data Partner (as applicable) have secured all necessary rights, consents, waivers and licenses for use of such data, and (ii) that you or such Data Partner (as applicable) have provided any users from whom the data is collected with legally-sufficient notice that fully discloses the collection, use and sharing of the data you provide to us for purposes of serving ads targeted to users’ interests, and legally sufficient instructions on how they can opt out of our interest-based advertising through the methods described here (https://support.twitter.com/articles/20170405). Data you use in connection with the Tailored Audiences Program and/or to create your tailored audience will not include any data from any user who has opted out of having his/her data used by you, your Data Partner, or any third party on your behalf. You will provide the data in a format selected by us and acceptable to the Data Partner (as applicable) within a sufficient period of time prior to the scheduled start date of the applicable Insertion Order.
  4. REPRESENTATIVES. If you are a Representative using this Tailored Audiences Program and/or any data on behalf of a third party advertiser, you represent and warrant that you have the authority as agent of such advertiser to use the data on their behalf and bind such advertiser to these Tailored Audiences Program T&Cs.
  5. TERMINATION; EFFECT OF TERMINATION. You may terminate your use of the Tailored Audiences Program at any time with notice to us and by way of deleting your tailored audiences from your account. You acknowledge and agree that in the event you terminate your participation in the Tailored Audiences Program and/or delete your data, we will be unable to continue to provide the services to you in connection with the Tailored Audiences Program. Further, if you terminate these Tailored Audiences Program T&Cs, all terms and conditions of the Agreement will survive until such time as all Insertion Orders under this Tailored Audiences Program have ended. Sections 2-6 of these Tailored Audiences Program T&Cs will survive any such termination.
  6. OTHER. Except where expressly noted otherwise, in the event of any conflict between these Tailored Audiences Program T&Cs, the Twitter Ads Program T&Cs, the Conversion Tracking Program T&Cs and the MSA, these Tailored Audiences Program T&Cs will govern with respect to the conflict only.

TWITTER CONVERSION TRACKING PROGRAM T&CS

By participating in the Twitter Conversion Tracking Program, under the Twitter Ads Program, in a particular country, your participation will be governed by and subject to the Twitter Master Services Agreement, the Twitter Ads Program T&Cs, the Twitter Tailored Audiences Program T&Cs, as applicable, and the following Conversion Tracking Program T&Cs:

  1. PROGRAM USE. We provide you with access to the Conversion Tracking Program, in which we, directly or through a third party, measure or assist in measuring conversions or actions of users on your websites or mobile applications. “Conversion Data” means (i) data regarding conversions or actions of users on your websites or mobile applications that you transmit or make available to Twitter in connection with this Conversion Tracking Program, (ii) data Twitter transmits or makes available to you in connection with this Conversion Tracking Program, and (iii) the combination of such data. For clarity, nothing herein will be construed to restrict you from independently collecting data from your websites or mobile applications, or from using such independently collected data in any way. We will use Conversion Data to measure conversions and provide you with metrics, and may further use Conversion Data to (i) create Tailored Audiences for your use, (ii) optimize ad targeting, and (iii) improve our systems.
  2. WEBSITE TAG. The Twitter website tag (the “Tag”) is Twitter Code. We grant you a nonexclusive, limited, non-transferable, revocable, and non-sublicensable license to use the Tag solely in connection with the Services.
  3. DATA USE AND COST PER INSTALL CAMPAIGNS. You may use Conversion Data only (1) in aggregated and anonymous form for optimizing your Twitter advertising campaigns, and (2) in connection with the Tailored Audiences Program. You may not use Conversion Data for any other purpose, including Repurposing (except through the Tailored Audiences Program), and you may not co-mingle Conversion Data with other data or across advertising campaigns. If you purchase Twitter Ads on a cost per install basis, you will (or will cause a third party to) provide Twitter with device-level Conversion Data sufficient to allow Twitter to identify all installs of your mobile application arising from the applicable campaigns.
  4. DATA RETENTION. In the event you receive Conversion Data that is not in aggregated and anonymous form, you will destroy such Conversion Data (a) the sooner of six (6) months of receipt of such data or when you no longer have a legitimate business need to retain it, or (b) within ninety (90) days of receipt if it contains IO Details or data that would reasonably enable you to identify a specific user on Twitter.
  5. COMPLIANCE. You must provide your end users legally-sufficient notice that you are working with third parties to collect user data through your websites or mobile applications for purposes of serving ads targeted to their interests and legally-sufficient instructions for such users on how they can opt out of interest-based advertising. You acknowledge that, in the case of Conversion Tracking on your website, users may opt out of interest-based advertising through the Do Not Track functionality in their web browser, or through such other methods as Twitter may specify from time to time at https://support.twitter.com/articles/20170405 (or any successor url). Your participation in the Conversion Tracking Program is subject to Twitter’s Policies for Conversion Tracking and Tailored Audiences, at https://support.twitter.com/articles/20171365 (or any successor url).
  6. TERMINATION; EFFECT OF TERMINATION. You may terminate your use of the Conversion Tracking Program at any time by ceasing to transmit Conversion Data to us. If you otherwise provide us with notice of termination of these Conversion Tracking Program T&Cs, all terms and conditions of the Agreement will survive until such time as you cease transmitting Conversion Data to us. Sections 3-6 of these Conversion Tracking Program T&Cs will survive any such termination.

TAPCOMMERCE MOBILE RETARGETING PROGRAM T&Cs

By participating in the TapCommerce Mobile Retargeting Program, under the Twitter Ads Program, in a particular country, your participation will be governed by and subject to the Twitter Master Services Agreement (the “MSA”), the Twitter Ads Program T&Cs, and the following TapCommerce Mobile Retargeting Program T&Cs:

  1. PROGRAM USE.
    1. We provide you with access to the TapCommerce Mobile Retargeting Program, in which, subject to the applicable Insertion Order and the terms referenced herein, you authorize Twitter to identify inventory and purchase advertising placements in mobile applications on the Twitter Network that are not owned or operated by Twitter in accordance herewith (the “TapCommerce Mobile Retargeting Program”).
    2. While you participate in the TapCommerce Mobile Retargeting Program, Twitter may assist with creating, establishing, delivering and optimizing the applicable campaigns, provided that we will not exceed the budget set forth on the applicable Insertion Order. Further, in creating, establishing, delivering and optimizing, or otherwise supporting your campaigns, Twitter does not guarantee the performance of your ad campaigns, and you, not Twitter, will remain solely responsible for the content of your Twitter Ads.
    3. Twitter may deliver engagements specified on the applicable Insertion Order by bidding on ad inventory on a different cost basis (e.g., you may pay on a cost-per-click (CPC) basis, but Twitter may deliver those installs by purchasing ad inventory on a cost-per-impression (CPM) basis).
    4. Subject to the applicable Insertion Order and the terms referenced herein, we will use the data you provide to us, to target or retarget, as applicable, advertising on the Twitter Network. If you participate in the Twitter Conversion Tracking Program, we will also use Conversion Data to target or retarget, as applicable, advertising on the Twitter Network.
    5. All ad units, in any form, distributed via the TapCommerce Mobile Retargeting Program will be considered Promoted Tweets under the MSA, and all provisions regarding Promoted Tweets in the MSA and applicable Program T&Cs will apply.
    6. Your use of the TapCommerce Mobile Retargeting Program is subject to the Policies and applicable TapCommerce policies currently located at http://tapcommerce.com/policies.html.
  2. RESTRICTIONS. With respect to any data used in connection with the TapCommerce Mobile Retargeting Program, you agree that you have secured all necessary rights, consents, waivers and licenses for use of such data. In addition to any prohibitions set forth in the MSA, you will not, and will not allow any third party to, encourage or require end users to click on ads through offering cash, prizes, or anything else of monetary value, or any other methods that are manipulative, deceptive, malicious, or fraudulent.
  3. REPRESENTATIVES. If you are a Representative using this TapCommerce Mobile Retargeting Program and/or any data on behalf of a third party advertiser, you represent and warrant that you have the authority as agent of such advertiser to use the data on their behalf and bind such advertiser to these the TapCommerce Mobile Retargeting Program T&Cs.
  4. TERMINATION; EFFECT OF TERMINATION. We may update or modify the TapCommerce Mobile Retargeting Program features or functionality, in our sole discretion, at any time. Notwithstanding anything to the contrary in the Agreement, you or we may terminate any Insertion Order under this TapCommerce Mobile Retargeting Program with 2 business days’ notice to the other. Sections 1 (as applicable) and 2-4 of these TapCommerce Mobile Retargeting Program T&Cs will survive any such termination.
  5. OTHER. The TapCommerce Mobile Retargeting Program is a Program governed by the MSA and the applicable T&Cs, and your use thereof is subject to all applicable provisions regarding Twitter Programs. Access to this Program is solely at Twitter’s discretion.

NICHE PROGRAM T&Cs

By participating in the Niche Program in a particular country, your participation will be governed by and subject to the Twitter Master Services Agreement (the “MSA”) and the following Niche Program T&Cs:

The Niche Program (“Niche“) is a service to companies that desire to enhance their social media presence (“you“), with creative content from social media talent (each a “Creator) as facilitated by Twitter through campaign services. Twitter is not an agent of any Creator. By agreeing to these terms and using Niche, you acknowledge and agree that Twitter does not and will not exercise control over your requests to engage any Creator, your selection of a Creator, the process or work product of any Creator, or your use of any Creator’s work product.

    1. PROGRAM USE. We provide you with access to our Program to launch a social media marketing campaign (“Campaign“), including (a) strategic planning and Campaign management prior to and throughout the duration of the Niche Campaign (“Campaign Period“), and (b) access to our proprietary software platform (the “Niche Dashboard“) for you to: (i) identify and plan Campaign objectives; (ii) select Creators to produce Campaign content; (iii) access the agreed upon Campaign schedule and deadlines; (iv) approve initial Campaign concepts proposed by Creators; (v) approve final Campaign Posts; and (vi) receive Campaign performance data during and at the conclusion of each Campaign Period, including paid and organic social media metrics by platform within thirty (30) days of the end of each Campaign Period. In order for the services and deliverables to be provided on schedule, your cooperation with the timely provision of necessary materials and approvals is required. In the event that you fail to provide approval or rejection of a proposed Campaign Post within three (3) business days of the notice date of its availability on the Niche Dashboard, it shall be deemed accepted. Any and all Campaign Posts approved by you will be considered your Materials and Twitter will not be responsible for any aspect of your Materials. Twitter will not be responsible for any costs or delays due to acts or omissions by you or any third party acting on your behalf in connection with providing the necessary materials and approvals.
    2. SERVICES.

      a. Campaign Development and Support. In connection with each Campaign, we may provide you with development, support and analytic services.

b. Campaign Posts. We provide you with a list of proposed Creators for your Campaign, subject to your reasonable acceptance, who will create social media posts based on your brand guidelines and requirements (“Campaign Posts“). After your acceptance thereof, Creators will upload Campaign Posts to their social media channels set forth on the applicable Statement of Work (“SOW“) and/or IO (as used herein, “IO” shall refer to an insertion order with Twitter which includes a Niche Campaign). You acknowledge and agree that all Campaign Posts shall be subject to the terms of service of the social media platform on which they are posted.

    1. CAMPAIGN COOPERATION.

      a. Integration of Materials. If your Materials for use in the Campaign are not provided at least three (3) days prior to the deadline for Campaign Posts to be made available on the Niche Dashboard for your approval, the Creator is not obligated to deliver the Campaign Posts.

b. Alternate Creators. You agree to select alternate Creators for the Campaign, in addition to those that are your first choice. In the event that a Creator does not create the Campaign Posts that they were selected to create, Niche shall engage an alternate Creator selected by you to create the Campaign Posts, unless otherwise agreed to by Niche and you.

c. Modifications. So long as the proposed Campaign Posts adhere to the brand guidelines and requirements set forth in an SOW and/or IO, any requested edits, revisions, re-shoots, etc. shall be subject to an additional fee and paid by you, which shall be represented in writing agreed to by Niche and you. No revisions shall be made to the Campaign Posts after your approval.

d. Payments. The fee for each Niche Campaign shall be invoiced upon your acceptance of the Campaign Posts delivered to the Niche Dashboard and payable in conformance with the payment terms in the MSA.

e. No Solicitation. During a Niche Campaign and for a period of six (6) months thereafter, you shall not directly or indirectly, solicit or hire, as an employee or consultant, any Creator that was proposed by Niche or selected by you for your Niche Campaign, other than in connection with a subsequent Niche Campaign, without our prior written consent.

    1. OWNERSHIP; USE OF CAMPAIGN POSTS. Campaign Posts shall be owned by the Creator creating each Campaign Post, with the exception of any Materials provided by you, which hereby shall be licensed to Creator and Niche in perpetuity solely for use in connection with the Campaign Post, and any third party licenses incorporated therein. You are permitted to share and/or re-post Campaign Posts and the name and likeness of each Creator during the Campaign Period on your own social media channels in accordance with the terms of service of the social media platform on which they are posted. Any other media or locations where you may wish to display the Campaign Posts, either digital or otherwise, including but not limited to your websites or apps, must be specified in an SOW or IO. All Campaign Posts may be (but are not required to be) deleted by Creators at the end of the Campaign Period, unless otherwise specified in an SOW or IO.
    2. INDEMNIFICATION. In addition to the indemnification provision in the MSA, in connection with Niche, Twitter will indemnify, defend, and hold you and your affiliates harmless from all third party claims that arise out of or in connection with our breach of our representations set forth in the agreements for your Niche Campaign. Such indemnification shall not extend to any claim arising out of or in connection with any materials provided or approved by you or on your behalf by a third party.
    3. LIMITATION OF LIABILITY. IN ADDITION TO, AND NOT IN LIEU OF, THE LIMITATION OF LIABILITY IN THE MSA:

      a. YOU ACKNOWLEDGE THAT TWITTER DOES NOT HAVE CONTROL OVER (I) THE PROCESS BY WHICH CREATORS PRODUCE CAMPAIGN POSTS; (II) ANY OTHER THIRD PARTY CONTENT, INFORMATION, OR MATERIALS INCLUDING WITHOUT LIMITATION, ANY USER-GENERATED CONTENT; (III) THE TERMS OF SERVICE OR DISCLOSURES ON THIRD PARTY SITES OR PLATFORMS; OR (IV) ANY DELAYS OR OUTAGES CAUSED BY OR OCCURRING ON ANY THIRD PARTY SITES OR PLATFORMS; AND

b. EACH PARTY’S LIABILITY IN CONNECTION WITH (i) THE NICHE PROGRAM, AND (ii) THE CAMPAIGN POSTS RUN BY CREATORS ON ANY THIRD PARTY SITES OR PLATFORMS WILL BE STRICTLY LIMITED TO THE AMOUNT PAID OR PAYABLE FOR THE NICHE CAMPAIGN GIVING RISE TO THE CLAIM.

  1. TERMINATION; EFFECT OF TERMINATION. We may suspend or terminate the Niche Program at any time, or update or modify the Niche Program features or functionality, in our sole discretion, at any time. You may terminate your use of the Niche Program at any time with written notice to us. If you terminate these Niche Program T&Cs, all terms and conditions hereof will survive until such time as all SOWs and IOs under this Program have ended. In the event that you elect to cancel any SOW or IO (i) for a material uncured breach by us or a Creator, you shall remain responsible for the fee of all Niche services and Campaign Posts approved prior to the date of termination; or (ii) other than for a material uncured breach, you shall remain responsible for the full fee set forth in the applicable SOW or IO, regardless of whether the Campaign Posts were delivered for acceptance or posted. Sections 3-8 of these Niche Program T&Cs will survive any termination.
  2. ORDER OF PRECEDENCE. If there is a conflict between the MSA, these Niche Program T&Cs and any SOW, the conflict will be resolved according to the following order of precedence: (1) SOW; (2) Niche Program T&Cs; and (3) MSA. Each IO shall be governed by the terms set forth in these agreements.

AMPLIFY PROGRAM T&Cs

By participating in the Amplify Program, under the Twitter Ads Program, in a particular country, your participation will be governed by and subject to the Twitter Master Services Agreement (the “MSA”), the Twitter Ads Program T&Cs, and the following Amplify Program T&Cs:

  1. PROGRAM USE.

    a. We provide you access to the Amplify Program, which enables you to upload advertising content or materials (“Amplify Ads,” which shall be deemed “Materials,” as set forth in the MSA) into your account for use and display in conjunction with third party Tweets (defined below) (“Publisher Content,” together with Amplify Ads, “Media“). For the purposes of these Amplify Program T&Cs, a “Tweet” means a short-form text and multimedia-based message distributed via the Twitter Service. If applicable, you may set forth certain targeting and/or categorization criteria for use in connection with the display of your Amplify Ads through the Amplify Program.

    b. Any and all Amplify Ads or Media displayed via the Amplify Program will be considered Twitter Ads, as set forth in the MSA, and all provisions regarding Twitter Ads in the MSA will apply.

  2. RESTRICTIONS. With respect to any Materials used in connection with the Amplify Program, you have secured all necessary rights, consents, waivers and licenses for use of such Materials. Further, you will not, and will not allow any third party to, encourage or requires users to engage with Amplify Ads in such a fashion that may be misleading or deceptive to the user accessing the Amplify Ad or Media, which may include methods such as offering incentives, points, rewards, cash, prizes, or anything else monetary value, or any other methods that are malicious or fraudulent.
  3. TERMINATION; EFFECT OF TERMINATION. We may update or modify the Amplify Program features or functionality, in our sole discretion, at any time. Notwithstanding anything to the contrary in the Agreement, either party may terminate any Insertion Order under this Amplify Program within two (2) business days notice to the other party.
  4. OTHER. Access to this Amplify Program is in Twitter’s sole discretion.